As part of its B to B campaign to hotel, restaurant and café owners, we declined the website around its three areas of intervention : hot water, cooking , heating, through the testimony of its customers. These testimonials are the best way to support the positioning of Primagaz, that is to say the customer satisfaction.
We proposed to make an withe paper to set Primagaz as an expert in his field. Naturally the “customer satisfaction” emerged as the unifying element that Primagaz would be legitimate to speak and interact with professionals in the hospitality sector.
Agency : Comellink
Art Director : Yann Engel