Website and mobile app
The brand wanted to publicize the extent of its low-fat desserts range and to become the industry reference. Our idea was to link the centers of interest of the target and the brand products, starting from their desires of the moment : lightness, vitality, serenity, passion, sweetness and delicacy. Depending on the filter, the website home page refreshes its content and offers brand products but also tips, outings ideas and games in line with the chosen desire.
Application “Hello Jolie! ”
Through this application, Taillefine makes waking a pleasure by offering the user to know everything from her bed: planning, weather, horoscope, tips and associated music. Value added, the user can choose the voice and accent of the person who will read her part of this informations.
Agency : Blast Radius
Art Director : Céline Robin