COLLECTION WOMAN YEAH
Design of a story to present the capsule collection WYEAH / S15, in Transit. This collection is about a woman in construction, moving, in transit between her desires and aspirations. The idea was to set the shooting in an station and to punctuate the story with three chapters, in keeping with the references of the place : the platform, the delay and the start, creating a resonance with the identity of the collection.
Photos : Maryam Avesta
Art direction and editing : Marine Mirguet