Logo and positioning
Sage is a company offering accounting softwares. The company wants to put its customers at the center of their business. In this sense, it launches a scalable and generous benefits program. The goal is to simplify the everyday of customers to enable them to concentrate on their business.
With the name «Up’» we wanted to play with the idea of rhythm and dynamics. The program has three levels called “Step”. Here, punctuation has a fundamental role, it binds us to the time of utterance, and through it to the user.
Agency : Comellink
Art Director : Eric Dufour